New York: David McKay Company, Inc., (1957). First edition. Full cloth. Octavo. viii, 275 pages. Near fine in a very good dust jacket. Bound in dark green cloth over boards with gilt-stamped spine. Jacket has a few short edge tears and shallow rubbed wrinkles. Spine somewhat sun-faded.
A fascinating guide to the dawn of the Age of Manipulation, when motivational researchers were learning all sorts of things about people's subconscious urges, fears, frustrations, and wish fulfillments, and the Mad Men employed this information to engineer consumers' consent to buy like never before.