Increasing Returns and the New World of Business [in Harvard Business Review Vol. 74, No. 4]
Boston: Harvard Business Review, 1996. Magazine. Pages 100-109. Fine condition.
Theoretical economist W. Brian Arthur's article in this issue of the Harvard Business Review popularized a concept that has forever changed Silicon Valley, and is one of the HBR's most influential articles ever. And it was edited by Arthur's friend, Cormac McCarthy.
We have included a Fast Company piece that gives the importance of Arthur's article as well as his own humorous account of how McCarthy came to help with it. When he told his editor at HBR about McCarthy's involvement she was slightly panicked. "What did he do to it?," she asked. Arthur replied, "Oh, well, you know, pretty much what you'd expect. It now starts out with two guys on horseback in Texas, and they go off and discover increasing returns."
Uncommon and little known McCarthy item.